I agree that while the product does have potential for keeping some animals, it definitely should not be advertised as a "one size fits all" solution. It is completely inappropriate for some animals and has shortcomings that need to be worked out in order to be a useful product line.
I had some correspondence with this company because I was briefly considering their product for a small rodent home and had some questions. When I wrote them, I also mentioned my feelings about them advertising this for chameleons.
Me:
P.S. I do want to tell you that I don't approve of your advertising chameleons in these habitats. Unfortunately even your largest size is inappropriately small for medium to large chameleons. This would be a great habitat for pygmy chameleons, but only if there is a way to provide the UVB and basking lighting that these animals need. I do not see a way to currently do so. Please pass this on to your marketing team (and maybe your design team so they can work on something that would work for pygmies). I really do think you have a cool product that can work for a lot of animals, but I'm sure you don't want to advertise something that could adversely effect the health of some animals.
Their response:
We appreciate your feedback regarding the Chameleons. We will take it into consideration. Our habitats are customizable and expandable to create plenty of space for Chameleons. We do have a bioscreen, made of corrosion resistant high quality aluminum that fits any of your habitats, included which is specifically engineered to hold custom lighting such as UVB and basking lights. We also have exciting new products and habitat for Chameleons that are in the works so stay tuned to our website for more details. Feel free to contact me with any further questions regarding our products.
I looked into the bioscreen and it does indeed look like it would allow for one dome light, but I still do not see a way to fit both UV and basking light into one enclosure. Another issue with the product is that there is no door (I believe this is true of all cages and accessories except the bird cage riser)!!! There is no way to access the animal without taking the top off and reaching in from above. This also impedes daily feeding (of any animal), cleaning, etc. To me this is the biggest oversight. Otherwise I do feel the product has some potential for certain animals They just have some work to do to make it practical.