I feel a letter as fllows to the corporate and store management sent in mass would be the most effective route.
The management team is here
http://phx.corporate-ir.net/phoenix.zhtml?c=93506&p=irol-govManage
Before this happens we would need at least 3 specific instances with specific critiques along with a good care sheet reviewed by some of the more experienced members here.
It is IMPERATIVE that civility and intelligence is maintained along with no hostility towards the corporation. People in general ignore crack pot animal rights groups and their attacks are not often taken seriously. Stick to the facts and stick to animal health.
Below is a draft of what I would write but it still needs polishing. I am used to writing to high level executives and business communications in general. I would volunteer to draft a better document if there is enough interest and I can get support for a good care sheet and some specific problems. I have never seen a Chameleon in a Petsmart store in Sacramento though.
"To Petsmart corporate management team,
It is our opinion through a combined of over 100 years of experience in keeping and breeding chameleons that the care we have observed in Petsmart stores of chameleons offered for sale is not only lacking but is also dangerous for the animals themselves.
Because the statements found on your corporate Website clearly show that the care of animals is of concern to the management team it is hoped this plea for change in care methodology mandated at the corporate level will be seriously considered. We do not need to quote your mission / vision statements as you are already fully aware of them. It is hoped that steps will be taken to live up to these care statements when it comes to care of amphibians and reptiles, specifically in this instance chameleons.
We have attached several specific chameleon set ups observed at Petsmart locations with critiques and reasons why they are dangerous for the animals along with a basic care sheet reviewed by some of the top chameleon breeders, biologists, and expereinced keepers in the country.
Please take the time to review this as chameleons are wonderful and unique animals with unique care requirements to truly thrive.
Your consideration is very much appreciated in this matter.
Sincerely the below signed,
Your name here"