This is going to be a bad thing for the reptile world. All those little kids demanding chameleons as pets...........sigh.
It's a two-edged sword.
What you are saying is true from a certain viewpoint.
From another viewpoint it may trigger many life-long interests and passions for our hobby. Some kid who has his interest perked and is begging for his first lizard right now because of that movie may go on to be the first to breed, discover, or conserve a rare species of lizard someday.
I mean 30 years ago I was the only kid I knew who cared about/kept lizards.
I had 2 or 3 books.
I had to use bird multivitamins because there were no reptile vitamins available to me.
Vita-lite was the only lizard light.
The books I had all said specifics of breeding lizards was too difficult for captivity.
They all said chameleons were impossible to keep.
Nothing else was available to me.
Having more people interested over time has been a good thing-
Now there are many minds solving husbandry difficulties, making chameleon keeping and breeding possible.
There are lizard-specific lighting solutions in the market place.
There are reptile-vitamin supplements.
There is a library of books and internet resources.
More people interested has brought more money into the industry and that has been a good thing overall...