These guys should be the example, with those massive subscribers, they should speak to the audience about how delicate these creatures are. They should spread the word that chameleons are for dedicated keepers, not impossible, however good husbandry is the key to success. If you're willing to spend a decent amount of money, then just buy the same equipment he bought and put in a rubber chameleon.
They should show what's the correct equipment for adequate keeping and promote the reptiles brand, then everybody could make their wanted money with it, win - win situation and happy animals.
Now he just paints it off as an easy to keep pet, which "loves to play around and its cage", o and don't mind, you don't need to setup an enclosure before you buy a chameleon! It's almost like a Mc'Drive.