I work for an "evil empire", and unfortunately it's true. Granted, there are good people in some of the bad stores. I interrogate people a bit too much probably and often make people back down. If they were actually not impulse shopping and want to learn, they are not so easily swayed when we start talking habitats and lighting. I never do it in a snotty way, but you can be guaranteed I am a tad overprotective when it comes to animals I care for on a regular basis.
They don't really want us to be super strict, because they want more people to spend money... but I can't imagine how it would be profitable to sell an animal that is likely to die from improper care. They can usually do a return and the store eats the financial cost.. as well as sacrifice a wonderful living creature. How that can benefit ANYone is beyond me.
I think proper equipment alone is enough to sway the majority of people who want them because they look cool. Even though sometimes I have to repeat over and over that there are some things you just can't skimp on when it comes to animal care. I may have to go extreme and tattoo it to my forehead at this point.