Did you actually read the reports on the site? You didn't see the laboratory results, the multiple responses from ZooMed, the warning published by Central Aquatics, the correspondence from Big Apple Pet SUpply?
They didn't blind animals in the lab tests. They measured radiation levels emitted by the sun, and compared those to the radiation levels emitted by these bulbs, and found that the bulbs emit 8.9 to 14.2 times the radiation strength of the sun. Quite astounding. Based on those findings, and backed up by the fact the injured animals recovered (if not too far gone) when removed from exposure to such bulbs, the scientists were able to determine that the bulbs are dangerous.
Here is one small quote from the report:
"Light from these lamps would therefore appear to be between four and eight times as photobiologically active as light from the sun. At close range these lamps were all producing hazardous levels of UVB. Spectrograms indicated that all these lamps utilise a distinctive phosphor of a type used in lamps for testing the deterioration under UVB of resistant materials such as roofing and car bodywork, and in older-style human clinical phototherapy lamps (so-called "FS" lamps). The lamps we tested from three different brands generate low wavelength UVB, some from as low as 275 - 280nm, whereas the lower limit of UVB in natural sunlight is 290-295nm. (The phosphor used in many other brands of reptile UVB lamps is of a type used in some human tanning lamps, which mimics the UV in sunlight and produces no UVB at wavelengths below 290nm.) As well as a much higher proportion of more damaging non-solar UV energy at wavelengths below 295 nm, the lamps with the problem phosphor proved to have a higher total UVB output than most other brands of fluorescent reptile UVB lamps. Because much of this is in the more photobiologically active wavelengths, the risk of reaching a threshold dose for photo-kerato-conjunctivitis, and possibly other forms of UV radiation damage, is much greater than with other lamps."