Todd, why do u suppose Arcadia never made it big in the US?
Lots of herp ppl never even heard of them
I know!
An excellent question.
I am not privy to their corporate details and thinking... so I may not be 100% on the mark...
but here is my take on it:
I have always been familiar with them because they were in the US market in the late 70's & 80's.
And in the 80's I owned a brick and mortar pet shop in Maine. Northwoods Pets in Brewer Maine.
('cause I am old as dirt. LOL.)
But quite frankly, and this may sound snobby- but I don't mean it to be that way...
They may have been TOO advanced for the North American market at the time.
You all got to remember back then - in the US & Canada - it was THE DARK AGES... literally, in reptile keeping.
The late 70's and early 80's very very few people "got" lighting and the importance of UVB (&A) and just did not understand.
There was no internet and just minimal venues for exchange of ideas/ education and reptiles suffered BADLY for it.
(Aracadia's aquarium products were also very very good... but with the US trends at the time, they just did not get the foot hold they should of.
That will change now in time too.

)
At this point, I have to give props where they are due.
Zoo Med started up around then and really did an excellent job over the years with their bulbs and education to save peoples reptiles and raise the level of consciousness on the subject of herp lighting, need for UVB & overall care.
All in all - to me anyway- it seems Arcadia pulled back from the US (maybe they didn't have any good US distributors who "got it" at the time either) and concentrated on conquering the European Market.
Remember, in the US at the time-- Herps were NOT considered "real" pets but simply "disposable Pets" (sad-very sad) by the majority of the US Pet Establishment. Believe me -
I know... I lived through it. It WAS appalling.
At the same time, the European Herp community was pulling ahead.
Way ahead.
Their attitude towards herps as valid pets over there was much less "5 & Dime".
Europe was advancing with more and more naturalistic methods and the demand for more sophisticated products was stronger.
They were out-pacing us caring and breeding many herps as well.
So Arcadia built a huge and VERY loyal following there.
(I think back to how advanced the Europeans were at the time even with reef tanks and saltwater aquariums! ALL the advances in the early 80's were coming out of Europe.)
But times change, and the end of the 90's and into 2000... we started to see a greater "age of enlightenment" in the US surrounding reptile and amphibian keeping.
Much in part due to the internet and GREAT forums to EDUCATE people like this one!
And it is also all about luck and timing.
You know... ol todd here pestered them for 6 months or so

to convince his new friends there at Arcadia to start selling product back to the US and Canada.
YES! I said. WE ARE READY!!!!!!!!
And thankfully... after pestering... LOL.. Gerald and John and the rest of the crew there decided to give ol todd here a chance and send me /
www.lightyourreptiles.com / a few cases of bulbs!
I was so excited to get them and offer them!
Because, like I said, I am an old duffer and remember how good their products were (but very hard to find) back in the 70's and 80's.
And I personally am so glad that herps are
finally coming of age and people are considering them and treating them with the respect they deserve as the truly fascinating, educational and wonderful pets they are!
That is not only my philosophy, but Arcadias as well.
They strive to EDUCATE people so they their pets will do better and the bond and understanding will grow and become stronger and stronger.
Seriously. Just look at their lighting guide and website! Who else puts so much into presenting REAL information and education!?? Seriously folks- know what I mean.
http://www.arcadia-reptile.com/
I hope I have not rambled on too long and put you all to sleep. LOL

Cheers!
Todd