Some of the ingredients are similar to DinoFuel. Superpig is a quality gutload and is considered a pigment enhancer because of the ingredients. Research each ingredient and you will understand why they are considered pigment enhancers.
However, keep in mind. Color can be due to genetics, husbandry, diet, etc. Many factors play a role in the health and appearance of your chameleon. You could have a cham with the genetics to make it glow. If you are not feeding it a quality gutload, a non-diverse diet, and poor husbandry, your chameleon will not look so good.