I like to go a step further when talking to non herpers.
"The chameleon needs a friend to keep him busy while we at work"
"he needs toys, here is a new rope tree"
"why dont you give him treats?"
I like my frilled dragon and bearded dragon. "Oh they are stuck in the cage, we should let them roam free". Take beardy out 4ft from cage, beardy walked 4ft back to cage and sits on rock, with derp face on. Put frilly out for "exercise", come back 4 hours later, still clinging to same log.